Retail Abu Dhabi launches –
“Name Your Price” program , a
first of its kind initiative allowing
shoppers to choose the price for
the products they want from the
brands they love.

This unique campaign will give customers a chance to choose their own prices on products they love. All they have to do is spend AED 200 at any of the participating malls, validate their spend at the customer service desk and unlock their deal credits to use on the dedicated website where all the products are up for grabs. Each week, the winning offer will be picked using an electronic raffle, if the customer is selected, he or she is given a choice to buy the deal at his chosen price

Retail Abu Dhabi is an initiative created by the Department of Culture and Tourism to support the development of the retail industry in Abu Dhabi.

RAD promotes the sector by creating strategic campaigns featuring promotional offers, raffles, experiences and events. As part of the Department of Culture and Tourism – Abu Dhabi’s commitment to providing unparalleled retail offerings and experiences to the Emirate’s residents and visitors, Retail Abu Dhabi creates retail initiatives and experiential events throughout the year offering visitors and residents alike amazing experiences beyond shopping, further reinforcing the capital’s position as an exceptional international retail and tourist destination.